dis·rupt

To change the traditional way that an industry operates, especially in a new and effective way

About us

“Amistad” means friendship in Spanish and our name truly reflects our driving ethos: to form a good friendship and a close working partnership with our clients.

The genesis for Amistad came from a consensus by our entire team that independent hotel groups are not currently being well-represented by the larger representation companies in the market and that these hotels deserve a better, more tailored client service than what they are receiving.

We’re not the biggest representation company you will find, but after working with us, you will agree that we are the best.

What makes us unique is rooted in three fundamental things:

1. a genuine desire to see independent hotels flourish and thrive

2. an unrelenting focus on delivering transparency and value

3. a highly-experienced, resourceful and passionate global team

We don’t hold back any trade secrets from our clients and keep our approach straight-forward,
actionable and results-focused.

Our formula for helping our clients grow, strengthen and sustain their business is:
Your business goals + our industry experts + real time analytics and CRM = SUCCESS

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Traditional representation companies

  • Focused on sales and marketing activities
  • Centralised team providing coverage from one location
  • An outsourced team that is separate to a hotel’s own team
  • Little accountability and transparency of how your hotel is being represented to tour operators, travel agents and corporate and leisure clients.
  • Work with hundreds of hotels so have they little time to get to know each of their partners
  • Minimal reporting with little ability to do your own analysis

Our Partners

  • A bespoke consultancy offering sales, marketing and financial analysis as well as a range of other support services through AP Gigs
  • Network of regional industry experts based in key destinations around the world
  • An extension of your current team, working side by side
  • Complete accountability and transparency through a real-time analytics and CRM platform (AP Digital) that shows you all of AP’s activities on your behalf via a portal or mobile app
  • We work with a smaller number of hotels, ensuring we fully understand each of our partners
  • Robust reporting and complete access to real-time data so that you have access to everything we can see
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What sets us apart

  • Transparency and accountability

    We deliver real time reporting, providing full transparency and unrivalled accountability.

  • Professionalism and integrity

    You are more than a client, you are a partner.

  • Exceeding expectations

    We strive to really understand your business. With this knowledge we will make every day extraordinary.

  • Sustainable and profitable sales and marketing solutions

    Our tailor-made approach to address the needs of each client ensures that each of the AP sales team works very closely with our hotel partner’s team.

  • Creating and enhancing new and current revenue streams

    We adopt a highly commercial and pragmatic approach to advising our clients on their individual requirements.

  • Ensuring our partners best interest is the cornerstone of all our activities

    Our strong client relationships with key decision makers across all market segments expose our partners to establish direct communication.

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Meet the team

You won’t find a more passionate, focused and hard-working team in the hotel representation industry. From London and Cologne to Delhi, Hong Kong, Shanghai and Los Angeles, we’ve got you covered. You can get in touch with one of our team members directly or reach us at join@amistadpartners.com

Filter by location

  • Brazil
  • Cyprus
  • Delhi
  • Dubai
  • Hong Kong
  • London
  • Los Angeles
  • Mexico
  • New York
  • Shanghai
  • Singapore

Edward Beale Chairman - Amistad Partners

Rachel Mao Director of Sales – China and Taiwan

Rajagopal Vigneswaran Marketing Director

Rick Schultheis VP Sales VP Sales – Europe / Africa
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Beate Christeleit Managing Director

Shibongile Violah Ncube VP Sales - America

Adriana Torrisi Director of Sales - EMEA

Teresa Nunez Business Development Executive - México

Cinthya Caggiano VP Sales - LATAM

Zohaib Haider Director of Sales Middle East

Jeanette Friedrich Business Development Executive -EMEA

Jeffrey Gan Consultant - Asia

Michelle Low VP Sales - Asia/Middle East

Neema Shrestha Director of Sales – EMEA
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© 2018 Amistad Partners
Amistad Hotel Marketing Partnership Limited Registered No: 04568931 (England and Wales)

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